CSP: Radio 1 Launch Day
Today Radio 1- popular music for teenagers Radio 2- played easy listening music for everyone, it also didn't offend anyone. Radio 3- played classical music, mostly for older audiences. Radio 4- Home service, educational and no music. It was similar to BBC third but was suited for a wider range of audiences. |
During 1960 BBC Radio Home- broadcasted educational programmes and news BBC Radio Light- light entertainment and music but for Family and older people. Later on turned into Radio 2 BBC Third- intellectual arts based talks and music mostly targeted at more upper class audiences. Pirate Radio- Pirate radio is a radio station that played non stop pop music illegally during the 1967. This is because during 1967 the BBC radio stations only played news and educational types of things on the radio and when music was played it was for an older audience like opera's and big bands. On the other hand, the pirate radio station, Caroline played pop music for teenagers. During this time teenagers wanted more rights and also hippies became more popular which meant it was more popular as it met the demands of the teenagers then. |
Was BBC Radio successful during 1967 compared to now ?
It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15–29 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991..
In 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially:
It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values. It struggled financially as there was no increase in the licence fee to pay for this extra radio station. Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcasted simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters. Some young people didn’t respond positively to this. Radio 1 still had to follow the BBC public service remit to educate to provide information and educate, which some young people rejected. People were worried that too much radio music would mean that people would no longer buy records, so the Musicians' Union and Phonographic Performance Limited to restrict the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play 5 hours of music per day. Pirate stations did not have these restrictions imposed on them and the law was difficult to apply offshore , so could play more music. They were, therefore, more popular with young music-loving youngsters.
Radio 1 did become the most listened-to station in the world with audiences of over 20 million claimed for some of its shows. This was due, in part, to the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant they had to go to Radio 1. Many of the pirate station broadcasters then were employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. Commercial radio didn’t broadcast until 1973 so it had no competition. It developed better content more suitable to the target audience and became the most popular.
It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15–29 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991..
In 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially:
It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values. It struggled financially as there was no increase in the licence fee to pay for this extra radio station. Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcasted simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters. Some young people didn’t respond positively to this. Radio 1 still had to follow the BBC public service remit to educate to provide information and educate, which some young people rejected. People were worried that too much radio music would mean that people would no longer buy records, so the Musicians' Union and Phonographic Performance Limited to restrict the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play 5 hours of music per day. Pirate stations did not have these restrictions imposed on them and the law was difficult to apply offshore , so could play more music. They were, therefore, more popular with young music-loving youngsters.
Radio 1 did become the most listened-to station in the world with audiences of over 20 million claimed for some of its shows. This was due, in part, to the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant they had to go to Radio 1. Many of the pirate station broadcasters then were employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. Commercial radio didn’t broadcast until 1973 so it had no competition. It developed better content more suitable to the target audience and became the most popular.
The launch Day Opener - The Tony Blackburn Breakfast Show.
Tony Blackburn was the DJ for the first ever show on Radio 1. He had worked on the pirate radio ships with other DJ's and were asked to design the studio to grab young audience listeners, so the audience of the pirate radio.
Tony Blackburn's desired audience was the same as Radio 1's audience since he wanted to target the gap in the music world then, which was teenagers or even young adults. In the programme, a lot of the music is old because it was in the 60's but also there are little sound effects and jingles in between sections during the show. There is also a bit of humor which will appeal to younger adults and teenagers. The target audience was the teenagers like said before, this was achieved by playing pop and easy listening music which was what the teenagers then listened too as well as rock and roll which wasn't played by the BBC but played by the pirate radio audience. Also the humor and atmosphere of the show was very relaxed and therefore wasn't serious and not very educational but more of a source of entertainment to teenagers. BBC thought the teenagers wanted to listen to pop music and Rock and roll instead of listening to news or educational talks which were mostly aimed at older, upper class audiences.
Tony Blackburn was the DJ for the first ever show on Radio 1. He had worked on the pirate radio ships with other DJ's and were asked to design the studio to grab young audience listeners, so the audience of the pirate radio.
Tony Blackburn's desired audience was the same as Radio 1's audience since he wanted to target the gap in the music world then, which was teenagers or even young adults. In the programme, a lot of the music is old because it was in the 60's but also there are little sound effects and jingles in between sections during the show. There is also a bit of humor which will appeal to younger adults and teenagers. The target audience was the teenagers like said before, this was achieved by playing pop and easy listening music which was what the teenagers then listened too as well as rock and roll which wasn't played by the BBC but played by the pirate radio audience. Also the humor and atmosphere of the show was very relaxed and therefore wasn't serious and not very educational but more of a source of entertainment to teenagers. BBC thought the teenagers wanted to listen to pop music and Rock and roll instead of listening to news or educational talks which were mostly aimed at older, upper class audiences.
Reaction to Radio 1 at the BBC at beyond
BBC Radio was very much a traditional, conservative broadcaster before the reorganization. Newsreaders would dress in suits to read the news and spoke formally. These new pirate radio DJs wore informal clothes, spoke informally (for the time) and had jingles, comedy voices and strange catchphrases. This caused some conflict between the old and the new.
Although there was conflict it was very passive aggressive. The new DJs caused conflict because they had different opinions and views on how BBC radio was presented, weather it was a public service or it wasn't. Some people said it wasn't a public service because what was played on the radio was informal and was seen as pleasure and not formal, therefore this meant that it didn't share information and spoke formally. It was seemed as entertainment more that a public service that shares news and conflicts happening.
On the other hand, some people thought that it was a public service. This is because it appealed to the targeted audience which were teenagers and grabbed their attention, so then awareness of things like drugs and alcohol could be talked about, this meant it helped share information to teenagers without the formality and their knowledge. So, therefore it was seen as a public service because it reached suitable information that the target audience would need to know, since teenagers don't specifically need to know about a crash that happened in a different city but need awareness of thing that are related to people their age like alcohol and dangers of the world they are living in.
BBC Radio was very much a traditional, conservative broadcaster before the reorganization. Newsreaders would dress in suits to read the news and spoke formally. These new pirate radio DJs wore informal clothes, spoke informally (for the time) and had jingles, comedy voices and strange catchphrases. This caused some conflict between the old and the new.
Although there was conflict it was very passive aggressive. The new DJs caused conflict because they had different opinions and views on how BBC radio was presented, weather it was a public service or it wasn't. Some people said it wasn't a public service because what was played on the radio was informal and was seen as pleasure and not formal, therefore this meant that it didn't share information and spoke formally. It was seemed as entertainment more that a public service that shares news and conflicts happening.
On the other hand, some people thought that it was a public service. This is because it appealed to the targeted audience which were teenagers and grabbed their attention, so then awareness of things like drugs and alcohol could be talked about, this meant it helped share information to teenagers without the formality and their knowledge. So, therefore it was seen as a public service because it reached suitable information that the target audience would need to know, since teenagers don't specifically need to know about a crash that happened in a different city but need awareness of thing that are related to people their age like alcohol and dangers of the world they are living in.
Radio consumption: Now vs. 1967
Now
Radio can be consumed in a variety of ways i.e. online/streamed, downloaded, digital, traditional radio frequency.
Radio can be consumed live or on catch-up.
Radio can often be consumed anywhere in the world i.e. listening to global radio stations from UK.
There are thousands (millions?) of radio stations we have access to providing niche products and services.
Pirate radio is back with the advent of online broadcasting.
Music is now streamable and downloadable to our devices. We do not need radio to listen to music.
1967
Radio had to be consumed at the time of broadcast (i.e. live only).
Radio 1 broadcasts were only available from 5.30 am until 2.00 am.
Radio was consumed through radios in the home (which tended to be central to the home) or small portable radios with a small aerial to pick up the signal. The signal was not universally available geographically.
Music was generally consumed through radio as there was less disposable income to buy vinyl records and equipment was expensive.
Now
Radio can be consumed in a variety of ways i.e. online/streamed, downloaded, digital, traditional radio frequency.
Radio can be consumed live or on catch-up.
Radio can often be consumed anywhere in the world i.e. listening to global radio stations from UK.
There are thousands (millions?) of radio stations we have access to providing niche products and services.
Pirate radio is back with the advent of online broadcasting.
Music is now streamable and downloadable to our devices. We do not need radio to listen to music.
1967
Radio had to be consumed at the time of broadcast (i.e. live only).
Radio 1 broadcasts were only available from 5.30 am until 2.00 am.
Radio was consumed through radios in the home (which tended to be central to the home) or small portable radios with a small aerial to pick up the signal. The signal was not universally available geographically.
Music was generally consumed through radio as there was less disposable income to buy vinyl records and equipment was expensive.
Was 'Radio 1' A Public Service ?
Radio 1 wasn't a public service back in 1967 since it was seen more of an entertainment source a bit like a television that you had to pay for, however nowadays BBC radio 1 is more of a public service since its widely available for everyone, you can stream it online or you can listen to it in the car at anytime unlike back in the 1967 were you had to pay a licence fee to listen to the radio for certain hours since they were live shows rather than recorded, also they only worked for certain hours which meant it wasn't always available.
Although some might say it is because it is the British Broadcasting Corporation is a British public service broadcaster. The BBC is established under a Royal Charter and operates under its Agreement with the Secretary of State for Culture, Media and Sport which could be evidence for it being a public service.
Radio 1 wasn't a public service back in 1967 since it was seen more of an entertainment source a bit like a television that you had to pay for, however nowadays BBC radio 1 is more of a public service since its widely available for everyone, you can stream it online or you can listen to it in the car at anytime unlike back in the 1967 were you had to pay a licence fee to listen to the radio for certain hours since they were live shows rather than recorded, also they only worked for certain hours which meant it wasn't always available.
Although some might say it is because it is the British Broadcasting Corporation is a British public service broadcaster. The BBC is established under a Royal Charter and operates under its Agreement with the Secretary of State for Culture, Media and Sport which could be evidence for it being a public service.
Radio Summer Homework
Radio Script
RADIO SCRIPT
** play 8 sec of ‘can i be him - james arthur’
Yara- Wake up! That’s right, wake up with me DJ Maddison
Aya- And DJ kate weekday mornings from six until 9, we’ll have everything you need to start off right.
Yara- we’ll bring you the greatest hits from the big pop artists.
Aya- with news, weather and celebrity gossip too.
Yara- tune in
Aya- start the day off bright early with amazing james arthur, say you won’t let go.
** say you won’t let go - james arthur** 5s
-------------------------------------------------------------------------------------------------------
Yara- what an amazing song!
Aya- he sure is an amazing singer. We will bring you now to the weather segment.
Yara- reporting live from muscat, Maggie
Yomna- goodmorning and welcome to the weather report. On this lovely day at 6.06, the weather is looking good. With an expecting high of 36* and a low of 32* its a great day for the beach but make sure to put sunscreen on as it is sunny with no cloud expectancy. The weather is currently 34* Sounds like a great day to me now reporting back to kate.
Aya- thank you very much maggie sounds like a nice warm day to go to the beach, maybe ill head there later there on the day
Yara- agreed, sure sounds good.
Aya- now with a song by imagine dragons
Yara- thunder
**thunder- imagine dragons** 5s
Aya- now with a quick break
yara - with 2 amazing artists
Aya- ed sheeren and anne marie
yara - tune in for after the break for celebrity gossip.
**play shape of you by ed sheeren and alarm by anne marie** 10 s each
Yara- now with some juicy gossip
Aya- Love Island stars Laura Anderson and Paul Knops reveal they STILL haven't made their relationship official during awkward This Morning interview
Yara- wow, i didn’t expect that one. They seem so attached though
Aya- thats true, they look picture perfect
Yara- lets talk about the kardashians
Aya- ohhh, yes. It was kylie jenners 21st birthday wasnt it
Yara- yes it was, and guess what
Aya- what
Yara- it got shut down by the EMT
Aya- omg no way
Yara- thats what happened
Aya- ill tell you that’s the best gossip ive heard in a while.
Yara- sure is, now a song to end our celebrity gossip segment
Aya- lets hit it with some american authours deep water
** deep water plays by american authours**
Aya- ill have to say im in love with this song
Yara- i mean who wouldnt be
Aya- that was a great morning
Yara- everday is a great morning
Aya- with 99.8
Yara- everday from 6 till 9
Aya- see you again tommorow for more songs, gossip and news.
Yara- now enjoy some music from the latest hits.
** Imagine dragons- born to be yours, Rudimental & major lazer - let me live**
RADIO SCRIPT
** play 8 sec of ‘can i be him - james arthur’
Yara- Wake up! That’s right, wake up with me DJ Maddison
Aya- And DJ kate weekday mornings from six until 9, we’ll have everything you need to start off right.
Yara- we’ll bring you the greatest hits from the big pop artists.
Aya- with news, weather and celebrity gossip too.
Yara- tune in
Aya- start the day off bright early with amazing james arthur, say you won’t let go.
** say you won’t let go - james arthur** 5s
-------------------------------------------------------------------------------------------------------
Yara- what an amazing song!
Aya- he sure is an amazing singer. We will bring you now to the weather segment.
Yara- reporting live from muscat, Maggie
Yomna- goodmorning and welcome to the weather report. On this lovely day at 6.06, the weather is looking good. With an expecting high of 36* and a low of 32* its a great day for the beach but make sure to put sunscreen on as it is sunny with no cloud expectancy. The weather is currently 34* Sounds like a great day to me now reporting back to kate.
Aya- thank you very much maggie sounds like a nice warm day to go to the beach, maybe ill head there later there on the day
Yara- agreed, sure sounds good.
Aya- now with a song by imagine dragons
Yara- thunder
**thunder- imagine dragons** 5s
Aya- now with a quick break
yara - with 2 amazing artists
Aya- ed sheeren and anne marie
yara - tune in for after the break for celebrity gossip.
**play shape of you by ed sheeren and alarm by anne marie** 10 s each
Yara- now with some juicy gossip
Aya- Love Island stars Laura Anderson and Paul Knops reveal they STILL haven't made their relationship official during awkward This Morning interview
Yara- wow, i didn’t expect that one. They seem so attached though
Aya- thats true, they look picture perfect
Yara- lets talk about the kardashians
Aya- ohhh, yes. It was kylie jenners 21st birthday wasnt it
Yara- yes it was, and guess what
Aya- what
Yara- it got shut down by the EMT
Aya- omg no way
Yara- thats what happened
Aya- ill tell you that’s the best gossip ive heard in a while.
Yara- sure is, now a song to end our celebrity gossip segment
Aya- lets hit it with some american authours deep water
** deep water plays by american authours**
Aya- ill have to say im in love with this song
Yara- i mean who wouldnt be
Aya- that was a great morning
Yara- everday is a great morning
Aya- with 99.8
Yara- everday from 6 till 9
Aya- see you again tommorow for more songs, gossip and news.
Yara- now enjoy some music from the latest hits.
** Imagine dragons- born to be yours, Rudimental & major lazer - let me live**
Radio analysis
My radio broadcast that i made with my sisters was challenging. I had to try different methods of recording the radio broadcast, also i had to listen to the radio to know what type of content to put in my radio broadcast and the style they speak in. I aimed my show at young adults, so aging between 15-21 or so, with things like weather which is informal and music which is mostly aimed at younger audiences and also celebrity gossip.
The music I chose is very mainstream since that is what is mainly played on radios since you want to hit a bigger target audience by playing songs a lot of people like, although very modern and pop some adults might enjoy it as it could be played in a car with a family with a variety of ages. I chose songs such as 'Shape of you' which is not as new but still very popular and also 'Deep water' which has been released recently, this makes it hit a larger audience.
My radio broadcast that i made with my sisters was challenging. I had to try different methods of recording the radio broadcast, also i had to listen to the radio to know what type of content to put in my radio broadcast and the style they speak in. I aimed my show at young adults, so aging between 15-21 or so, with things like weather which is informal and music which is mostly aimed at younger audiences and also celebrity gossip.
The music I chose is very mainstream since that is what is mainly played on radios since you want to hit a bigger target audience by playing songs a lot of people like, although very modern and pop some adults might enjoy it as it could be played in a car with a family with a variety of ages. I chose songs such as 'Shape of you' which is not as new but still very popular and also 'Deep water' which has been released recently, this makes it hit a larger audience.
CSP: Julie Adenuga Beats Radio 1
![Picture](/uploads/1/1/1/5/111572555/download-1_orig.jpg)
Julie Adenuga Beats Radio 1
Julie Adenuga is a DJ working beats radio. Beats Radio 1 is owned by Apple and it launched in 2015 as a subscription based streaming service with a focus on indie and rap music. Young people now tend to listen to radio much less as the media landscape is saturated with other products for them to consume like games, apps, TV channels and streaming services. More radio stations broadcasting nowadays, there is over 600 licensed radio station in the UK. The quality improved as radio moved from AM to FM and now to DAB (Digital Audio Broadcasting). Radio stations have become increasingly specialised, you can have specific types of music and entertainment on certain radio stations. Many shows are downloadable on-demand, on a range of devices and streaming-only ‘stations’ like Spotify with no DJs.
Apple developed a Radio station for several reasons, one being that they could advertise to help their other products grow. If consumers have access to all the world's music at their fingertips, they'll need a guide: Someone to suggest things to listen to. If Apple can control the music we listen to through their radio channels, they can link it to their iTunes presence where music purchases can happen. This can then help them with the growth of their ITunes.
Julie Adenuga is a DJ working beats radio. Beats Radio 1 is owned by Apple and it launched in 2015 as a subscription based streaming service with a focus on indie and rap music. Young people now tend to listen to radio much less as the media landscape is saturated with other products for them to consume like games, apps, TV channels and streaming services. More radio stations broadcasting nowadays, there is over 600 licensed radio station in the UK. The quality improved as radio moved from AM to FM and now to DAB (Digital Audio Broadcasting). Radio stations have become increasingly specialised, you can have specific types of music and entertainment on certain radio stations. Many shows are downloadable on-demand, on a range of devices and streaming-only ‘stations’ like Spotify with no DJs.
Apple developed a Radio station for several reasons, one being that they could advertise to help their other products grow. If consumers have access to all the world's music at their fingertips, they'll need a guide: Someone to suggest things to listen to. If Apple can control the music we listen to through their radio channels, they can link it to their iTunes presence where music purchases can happen. This can then help them with the growth of their ITunes.
How much of a threat is Beats 1 to traditional media industries?
“Beats 1 isn't about radio, it's about music. Most radio stations offer local news, travel, information and entertainment so Apple's new single radio station won't have much of an impact on most of them. People who listen to local radio generally don't listen for the music. However, specialist music stations such as 1Xtra, Kiss, 6 Music (and to an extent, Capital and Radio 1) will be more at risk.” - Roy Martin - managing editor, Radio Today
Response-
I disagree about this statement since it depends on the radio's target audience. If it's a younger audience then they would listen to the radio mostly for the music or even just for the music, on the other hand if it's aimed at an older audience then the radio might offer a range of news as well as music. Music is a massive part of the Radio platform. People like listening to music when they are in the car or even while cooking or on a night out with some friends. If people want to know something specific about the news they'll probably search it up instead of wait for it to be played on the radio. So overall I think that most of the time people listen to the radio for entertainment purposes by listening to music rather than an informative platform, that is why I disagree with this statement.
“Apple Music is by it own admission a music service for music people and I'd contend great music stations like BBC Radio 6 Music, Australia's Triple J and LA's KCRW already do this…. This lack of appeal to mainstream listeners is I think the reason I found Apple Music - as it stands - a bit underwhelming; it's a version of Spotify with its music streaming service, a bit of BBC Introducing with Connect and a bit of 6 Music with Beats 1” - Jeff Smith - head of music, BBC Radio 2 and 6 Music
Response-
I agree and disagree with this, although it is a mixture of music streaming and BBC, it doesn't always appeal to the people who are mainstream listeners, this is because most of the music streamed is quite urban which doesn't appeal to the people who'd rather listen to mainstream music that's on he charts. Although, I disagree that it's a different version of spotify since they are both made for two certain thing, Radio is made to stream music online and listen to the dj speak about a certain topic while spotify is used to download and stream music. although similar they are not the same.
“Certainly curated content is great, and that is why there are radio stations, but radio stations build up trust with their listeners over a long time, and the relationship feels personal, and often local.” - Fraser McAlpine - music writer
Response-
I agree with this since by having curated content they reach their target audience but this could also mean that it is local which means not all listeners could relate since they are somewhere else in the world. Although, some of it is personal which I agree in making it more likely for people to listen too since it's open which can comfort certain people about certain topic and could even potentially help people or it could just be an something they'll learn about through it. This then helps build a connection and trust with their audience.
“Beats 1 - will be about new music using famous DJs like Zane Lowe. They'll do a good job at this with a hefty content and marketing budget, but with limited distribution (online only) and a "new music" format it's unlikely to be a devastating challenge to existing UK radio stations. Beats 1 and Apple Music isn't about taking on radio - it's about providing an environment to encourage people to pay a tenner a month to subscribe to Apple Music. Spotify has much more to worry about than Capital FM.” - Matt Deegan - creative director of Folder Media
Response-
I disagree with this statement as most of the time people are online, so having only an online platform isn't much of a problem since it's easily accessible by a lot of people, although they could gain more people by making it available in another form it doesn't make them any bad since if people really wanted to listen to a certain radio station then they will and do anything to listen to it. Talking about it not being a a challenge to existing radio stations isn't specifically a bad thing, this is because it could allow them to do new thing s without the pressure of other radios but it is a false statement since it's competitor is Radio 1 since it's targeting the same audience. Like other music platforms like spotify, it has a monthly subscription and therefore is seen as a normal thing since most of music platforms are with money and therefore it doesn't put them as a disadvantage.
But, I do agree with the fact that they have good content and that the known DJ's encourage people to listen to them which will put them at an advantage.
“Beats 1 isn't about radio, it's about music. Most radio stations offer local news, travel, information and entertainment so Apple's new single radio station won't have much of an impact on most of them. People who listen to local radio generally don't listen for the music. However, specialist music stations such as 1Xtra, Kiss, 6 Music (and to an extent, Capital and Radio 1) will be more at risk.” - Roy Martin - managing editor, Radio Today
Response-
I disagree about this statement since it depends on the radio's target audience. If it's a younger audience then they would listen to the radio mostly for the music or even just for the music, on the other hand if it's aimed at an older audience then the radio might offer a range of news as well as music. Music is a massive part of the Radio platform. People like listening to music when they are in the car or even while cooking or on a night out with some friends. If people want to know something specific about the news they'll probably search it up instead of wait for it to be played on the radio. So overall I think that most of the time people listen to the radio for entertainment purposes by listening to music rather than an informative platform, that is why I disagree with this statement.
“Apple Music is by it own admission a music service for music people and I'd contend great music stations like BBC Radio 6 Music, Australia's Triple J and LA's KCRW already do this…. This lack of appeal to mainstream listeners is I think the reason I found Apple Music - as it stands - a bit underwhelming; it's a version of Spotify with its music streaming service, a bit of BBC Introducing with Connect and a bit of 6 Music with Beats 1” - Jeff Smith - head of music, BBC Radio 2 and 6 Music
Response-
I agree and disagree with this, although it is a mixture of music streaming and BBC, it doesn't always appeal to the people who are mainstream listeners, this is because most of the music streamed is quite urban which doesn't appeal to the people who'd rather listen to mainstream music that's on he charts. Although, I disagree that it's a different version of spotify since they are both made for two certain thing, Radio is made to stream music online and listen to the dj speak about a certain topic while spotify is used to download and stream music. although similar they are not the same.
“Certainly curated content is great, and that is why there are radio stations, but radio stations build up trust with their listeners over a long time, and the relationship feels personal, and often local.” - Fraser McAlpine - music writer
Response-
I agree with this since by having curated content they reach their target audience but this could also mean that it is local which means not all listeners could relate since they are somewhere else in the world. Although, some of it is personal which I agree in making it more likely for people to listen too since it's open which can comfort certain people about certain topic and could even potentially help people or it could just be an something they'll learn about through it. This then helps build a connection and trust with their audience.
“Beats 1 - will be about new music using famous DJs like Zane Lowe. They'll do a good job at this with a hefty content and marketing budget, but with limited distribution (online only) and a "new music" format it's unlikely to be a devastating challenge to existing UK radio stations. Beats 1 and Apple Music isn't about taking on radio - it's about providing an environment to encourage people to pay a tenner a month to subscribe to Apple Music. Spotify has much more to worry about than Capital FM.” - Matt Deegan - creative director of Folder Media
Response-
I disagree with this statement as most of the time people are online, so having only an online platform isn't much of a problem since it's easily accessible by a lot of people, although they could gain more people by making it available in another form it doesn't make them any bad since if people really wanted to listen to a certain radio station then they will and do anything to listen to it. Talking about it not being a a challenge to existing radio stations isn't specifically a bad thing, this is because it could allow them to do new thing s without the pressure of other radios but it is a false statement since it's competitor is Radio 1 since it's targeting the same audience. Like other music platforms like spotify, it has a monthly subscription and therefore is seen as a normal thing since most of music platforms are with money and therefore it doesn't put them as a disadvantage.
But, I do agree with the fact that they have good content and that the known DJ's encourage people to listen to them which will put them at an advantage.
How does Beats 1 target its audience?
Beats will target their audience by established DJs that will help bring their own fan base like Zane Lowe, Ebro Darden and Julie Adenuga other famous names that have signed up to deliver music on Beats 1. Names such as Drake, Dr. Dre, Josh Homme from Queens of the Stone Age will have their own shows on Beats 1. This means that people already know these people which means they already have certain amount of people that are likely to listen because of the specific person that will be on the show. .If they are well-known in the specific music genre they'll bring an audience and reputation with them since DJs are recruited for their knowledge and reputation. Also some of the content is exclusive to Beats 1 and is not available on Spotify. Beats 1 sells itself on the quality of the DJs, and in this it is different to Spotify, Deezer and similar platforms. Those platforms rely on automated algorithmic radio (ie software dictates what to play). This is a major plus for some audience members who value the ‘musical curation’ concept as they can also suggest the type of music that they want to be played. The audience use the Radio as a diversion this means that they take their time off their real life this could be because listeners can recognise a person or a product, role models that they aspire to be, but it could also be used as entertainment
Beats will target their audience by established DJs that will help bring their own fan base like Zane Lowe, Ebro Darden and Julie Adenuga other famous names that have signed up to deliver music on Beats 1. Names such as Drake, Dr. Dre, Josh Homme from Queens of the Stone Age will have their own shows on Beats 1. This means that people already know these people which means they already have certain amount of people that are likely to listen because of the specific person that will be on the show. .If they are well-known in the specific music genre they'll bring an audience and reputation with them since DJs are recruited for their knowledge and reputation. Also some of the content is exclusive to Beats 1 and is not available on Spotify. Beats 1 sells itself on the quality of the DJs, and in this it is different to Spotify, Deezer and similar platforms. Those platforms rely on automated algorithmic radio (ie software dictates what to play). This is a major plus for some audience members who value the ‘musical curation’ concept as they can also suggest the type of music that they want to be played. The audience use the Radio as a diversion this means that they take their time off their real life this could be because listeners can recognise a person or a product, role models that they aspire to be, but it could also be used as entertainment
Is Beats Radio 1 an active or passive audience ?
An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.
A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.
Beats Radio 1 is Passive and active, the audience can suggest types of music but only at specific times so at times it is passive. The audience can send requests of their songs they want to listen too through social media or by sending them a free message by using imessage. Beats Radio 1's social platrom is not that popular though meaning that it doesn't drive much attention. During specific times they are segments were the listeners can submit songs that you want to hear. Also, it's interactive because while listening to the music you are able to download it if you wish from the radio to your own playlist.
An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.
A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.
Beats Radio 1 is Passive and active, the audience can suggest types of music but only at specific times so at times it is passive. The audience can send requests of their songs they want to listen too through social media or by sending them a free message by using imessage. Beats Radio 1's social platrom is not that popular though meaning that it doesn't drive much attention. During specific times they are segments were the listeners can submit songs that you want to hear. Also, it's interactive because while listening to the music you are able to download it if you wish from the radio to your own playlist.
Is traditional Radio dead ?
The future of radio is under threat from online music providers. This is particularly relevant for younger people Music platforms like spotify and deezer are taking over the use of radios. Online music is flooding the music market decreasing the amount of people that listen to the radio. Especially younger audiences, since their generation they are used to downloading music to stream it like spotify or even just stream it with platforms like YouTube. Even if people put the radio on in the car it is a very high chance that their phone is connected to stream their own niche music. This means that the adverts on the radio are not affecting the audience much but more the radio station.
I therefore think that the traditional radio is dead, this is because people have moved on. It was the source of entertainment before and then it wasn't because of TV's and phones, it was then more informative and for listening to music, but as technology has evolved news can be hears or seen through the TV or your Phone and a very small amount of people open the radio to listen to the news. It is then really just left with music listening, but as people are more attracted to downloading music through apps like Spotify and Deezer and streaming it on YouTube the idea of a Radio is quite old fashioned but also all the things it was made for has been able to be done using something else like your phone. Although a small amount of people still listen to it, older generations, it will eventually be outdated and will be dead, even the modern Radio's since there isn't a high demand on it.
The future of radio is under threat from online music providers. This is particularly relevant for younger people Music platforms like spotify and deezer are taking over the use of radios. Online music is flooding the music market decreasing the amount of people that listen to the radio. Especially younger audiences, since their generation they are used to downloading music to stream it like spotify or even just stream it with platforms like YouTube. Even if people put the radio on in the car it is a very high chance that their phone is connected to stream their own niche music. This means that the adverts on the radio are not affecting the audience much but more the radio station.
I therefore think that the traditional radio is dead, this is because people have moved on. It was the source of entertainment before and then it wasn't because of TV's and phones, it was then more informative and for listening to music, but as technology has evolved news can be hears or seen through the TV or your Phone and a very small amount of people open the radio to listen to the news. It is then really just left with music listening, but as people are more attracted to downloading music through apps like Spotify and Deezer and streaming it on YouTube the idea of a Radio is quite old fashioned but also all the things it was made for has been able to be done using something else like your phone. Although a small amount of people still listen to it, older generations, it will eventually be outdated and will be dead, even the modern Radio's since there isn't a high demand on it.