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January test reflection-
The hardest question on the test in my opinion is the last question
"Explain how advertisements reflect the historical context in which they were created. Answer with reference the OMO advertisements in figure 3"
The historical period was very different to nowadays. In the 1950's there were a lot of stereotypical roles throughout, men were the breadwinners earning the money for the family by going to work while the women stayed at home and would cook and clean as that was their role. Nowadays women can work and men can cook and clean and visa versa, the stereotype has been subverted because the society doesn't accept that anymore unlike then. Also, to link in with historical context in the world wars while the men would fight the women would either make the artillery or help with other things like with the children's evacuees. The stereotype has changed since then. The women in the advertisement has a bob cut which was considered stylish in the 1950's and would therefore the women would be seen as good-looking and stylish and therefore would appeal to the audience more.Because being white showed superiority and women had the role of cleaning this would appeal the most to white women as they would relate to the poster more in relation to men or other races. Another stereotype during the 1950's was race, in the past race was a critical issue between black and white people; whites being more superior than blacks and therefore whites would appeal to the audience more than blacks and that's what's used in the OMO advertisement. This stereotype has been subverted black and white people are now equal and usually in adverts a variety of races would be used to appeal to a larger audience. Caucasians where also seen as wealthier as mostly they would have the money to shop therefore most pf the audience where Caucasian. You can tell by the style of the advertisement that it's old with the blue border at the top and the yellow text box, this could be seen as cringey and childish nowadays and this is due to a lack of advanced technology, the modern society now like a simple more basic look to adverts.
The hardest question on the test in my opinion is the last question
"Explain how advertisements reflect the historical context in which they were created. Answer with reference the OMO advertisements in figure 3"
The historical period was very different to nowadays. In the 1950's there were a lot of stereotypical roles throughout, men were the breadwinners earning the money for the family by going to work while the women stayed at home and would cook and clean as that was their role. Nowadays women can work and men can cook and clean and visa versa, the stereotype has been subverted because the society doesn't accept that anymore unlike then. Also, to link in with historical context in the world wars while the men would fight the women would either make the artillery or help with other things like with the children's evacuees. The stereotype has changed since then. The women in the advertisement has a bob cut which was considered stylish in the 1950's and would therefore the women would be seen as good-looking and stylish and therefore would appeal to the audience more.Because being white showed superiority and women had the role of cleaning this would appeal the most to white women as they would relate to the poster more in relation to men or other races. Another stereotype during the 1950's was race, in the past race was a critical issue between black and white people; whites being more superior than blacks and therefore whites would appeal to the audience more than blacks and that's what's used in the OMO advertisement. This stereotype has been subverted black and white people are now equal and usually in adverts a variety of races would be used to appeal to a larger audience. Caucasians where also seen as wealthier as mostly they would have the money to shop therefore most pf the audience where Caucasian. You can tell by the style of the advertisement that it's old with the blue border at the top and the yellow text box, this could be seen as cringey and childish nowadays and this is due to a lack of advanced technology, the modern society now like a simple more basic look to adverts.