![Picture](/uploads/1/1/1/5/111572555/published/coca-cola-explains-its-coke-zero-rebrand-coke-and-coke-zero-sugar-are-like-ham-and-egg.jpg?1511410540)
Print out advertisement: Coca-Cola
This is a print ad of Coca-Cola, in this advertisement the two people in the picture look mixed race, even though this is an advert from the UK. This could show how in the UK there are a lot of mixed races and it fits in more with the audience therefore the audience would relate more to the poster because it's more like them. Having the people in the advert like a lot of the community makes the buyers want to buy the product the people in the picture and drinking. The targeted audience in my opinion are young adults and adults because of the two young looking adults, this is quite effective since the grown ups will drink the 'product' in this case Coca-Cola making it seem grown up to drink it and therefore will attract the young adult's attention to make them seem 'cooler'.
The colour used in the advert which is red for all of Coca-Cola's adverts is very effective; red is used a lot in of food adverts since red con-notates food that's good to eat, for example when a fruit or vegetables ripe a lot of them are red like tomatoes, raspberries and pomegranate. Also the colour red connotates love and affection and could be used to attract the audience's attention because it's more "beautiful'" or appealing. The colour is used a lot in food adverts. The women in this advert is also wearing red and the man is wearing white, all of the colours used relate to the logo of coca-cola which is red and white. The text is written in white which also relates to the logo and the colours used.
Also in the advert it also has a slogan "taste the feeling" this would be added to every Coca-Cola advert for people to remember and to recognize it if they hear it or see it. Without looking closely at the advert you can tell straight away that it's Coca-Cola advert because of the logo which is recognizable worldwide. The logo is not on the right which is quite unusual for an advert but it has been done for a reason, this is because the attention is on the women because stereotypically the women would buy 'zero sugar' coke and not quite a men's preference. The Coca-Cola company is so big with a massive effect that it can be used sometimes instead of using the word 'fizzy drink' people could start using 'Coca-Cola'. Also people tend to stick to one product they like, in this case Coca-Cola, this is called brand loyalty when the people will repeatedly buy Coca-Cola's product and be 'loyal' by buying it again.
This is a print ad of Coca-Cola, in this advertisement the two people in the picture look mixed race, even though this is an advert from the UK. This could show how in the UK there are a lot of mixed races and it fits in more with the audience therefore the audience would relate more to the poster because it's more like them. Having the people in the advert like a lot of the community makes the buyers want to buy the product the people in the picture and drinking. The targeted audience in my opinion are young adults and adults because of the two young looking adults, this is quite effective since the grown ups will drink the 'product' in this case Coca-Cola making it seem grown up to drink it and therefore will attract the young adult's attention to make them seem 'cooler'.
The colour used in the advert which is red for all of Coca-Cola's adverts is very effective; red is used a lot in of food adverts since red con-notates food that's good to eat, for example when a fruit or vegetables ripe a lot of them are red like tomatoes, raspberries and pomegranate. Also the colour red connotates love and affection and could be used to attract the audience's attention because it's more "beautiful'" or appealing. The colour is used a lot in food adverts. The women in this advert is also wearing red and the man is wearing white, all of the colours used relate to the logo of coca-cola which is red and white. The text is written in white which also relates to the logo and the colours used.
Also in the advert it also has a slogan "taste the feeling" this would be added to every Coca-Cola advert for people to remember and to recognize it if they hear it or see it. Without looking closely at the advert you can tell straight away that it's Coca-Cola advert because of the logo which is recognizable worldwide. The logo is not on the right which is quite unusual for an advert but it has been done for a reason, this is because the attention is on the women because stereotypically the women would buy 'zero sugar' coke and not quite a men's preference. The Coca-Cola company is so big with a massive effect that it can be used sometimes instead of using the word 'fizzy drink' people could start using 'Coca-Cola'. Also people tend to stick to one product they like, in this case Coca-Cola, this is called brand loyalty when the people will repeatedly buy Coca-Cola's product and be 'loyal' by buying it again.
![Picture](/uploads/1/1/1/5/111572555/ada-0918_orig.jpg)
Represent feat. Lady Leshurr https://youtu.be/4YUbquK_OaI
This advertisement was made by the NHS give blood charity, it was made to raise awareness for Black and Asian people to donate their blood. The targeted audience in this video was young Black and Asian people, we know it's targeted for a younger audience because the way it has been represented in a rap song form attracts the younger audience more, this has been done because younger people's blood tends to be more acceptable than older people since some things like piercings and tattoos can prevent an adult from donating blood for a certain amount of years. The age of the people that would most likely go donate blood because of this advert would be people from the age of 16 and older, although this might depend on which country you're in but in the UK 16 years old is the minimum age. It is obvious that this is set in the UK because of the accent of the singer but also because of the city shown in the video in a couple of shots throughout the video. The aim is to get more Black and Asian people to donate blood, near the end of the video it shows us a statistic saying that only "3% of blood donors are Black or Asian".
At the beginning of the song it's aspiration to empower the Black and Asian people to show them that anyone can do it and they all matter, showing them all the different people from actors to footballers to show them you could be anyone. It then delivers the message about donating blood since they have been inspired they now tell them to go donate blood. This is clever because instead of just telling them to donate blood they increase there self motivation and then tell them, this will be effective and could increase the number of black and Asian blood donors because they showed them that they can.
The video is really good, the lyrics matching with the video. You know straight away that it's set in London because of the establishing shot at the beginning of the video when you can see the landscape of the buildings. Most of the shots are close-up or long shots of people, the long shots are used to show all the types of people some worm eye view angles are used to show that they are bigger or superior which also adds on to inspiring them. A couple of eye level shots are used on the main singer 'Lady Leshurr' this is quite popular in videos with artists.
This advertisement was made by the NHS give blood charity, it was made to raise awareness for Black and Asian people to donate their blood. The targeted audience in this video was young Black and Asian people, we know it's targeted for a younger audience because the way it has been represented in a rap song form attracts the younger audience more, this has been done because younger people's blood tends to be more acceptable than older people since some things like piercings and tattoos can prevent an adult from donating blood for a certain amount of years. The age of the people that would most likely go donate blood because of this advert would be people from the age of 16 and older, although this might depend on which country you're in but in the UK 16 years old is the minimum age. It is obvious that this is set in the UK because of the accent of the singer but also because of the city shown in the video in a couple of shots throughout the video. The aim is to get more Black and Asian people to donate blood, near the end of the video it shows us a statistic saying that only "3% of blood donors are Black or Asian".
At the beginning of the song it's aspiration to empower the Black and Asian people to show them that anyone can do it and they all matter, showing them all the different people from actors to footballers to show them you could be anyone. It then delivers the message about donating blood since they have been inspired they now tell them to go donate blood. This is clever because instead of just telling them to donate blood they increase there self motivation and then tell them, this will be effective and could increase the number of black and Asian blood donors because they showed them that they can.
The video is really good, the lyrics matching with the video. You know straight away that it's set in London because of the establishing shot at the beginning of the video when you can see the landscape of the buildings. Most of the shots are close-up or long shots of people, the long shots are used to show all the types of people some worm eye view angles are used to show that they are bigger or superior which also adds on to inspiring them. A couple of eye level shots are used on the main singer 'Lady Leshurr' this is quite popular in videos with artists.
Galaxy Commercial- Audrey Hepburn
This is a commercial on Galaxy chocolate, it has a Audrey Hepburn look alike, altered by CGI and make-up, this has been done in the video since she was and still is a iconic figure once known as the most beautiful women at the time. She is still known to link in with luxury and with an upper class status which means that it would appeal more with the upper class and lower class audience. To add on to this point the chocolate also is seen as a more expensive chocolate and therefore appeals more to the targeted audience. The camera quality and the style of the advert has very 60’s look to it.The style is very retro so it's both modern but still has a bit of an old look to it making it appeal to more audience. Also the colours are very saturated making it vibrant and adds in with the retro look. This makes the advert look effortless but still very elegant. Therefore the targeted audience would be people that have watched Audrey Hepburn which are at the age of late 20's to about 55. This is most likely going to appeal to women since Audrey Hepburn was an iconic figure with her fashion and lipstick.
Audrey Hepburn was an old actress which many look back on when they think about old films, therefore this old fashioned advert is fitting for her character also because she was an iconic figure more people would want to see the advert since she resembles luxury and elegance which is also shown by the galaxy chocolate. During the advert there is a close-up on Audrey Hepburn's lips which have bright red lipstick, the bright red lipstick really connotes elegance and desire and also most companies that produce food have red in their logo because it makes you want it which is used for the same reason here in the advert. during the advert there is also a lot of long shots to show off her fashion which will also appeal to the middle class female that aspire to look as elegant.
The tagline at the end says 'why have cotton when you have silk?' this is used to compare average chocolate with cotton which is cheap and low quality but galaxy chocolate which is high quality and expensive. Another comparison in the advert is the two shot of both the bus and the car which shows that the 'cotton' is the bus and the 'silk' is the sports car with the guy is in. When she leaves the bus and goes to sports she shows that she goes from cotton to silk. Also this tagline ever because Audrey Hepburn is a fashion icon and wore a lot of clothes that were elegant so writing about sulk and cotton is clever because that links in with her and her iconography.
This is a commercial on Galaxy chocolate, it has a Audrey Hepburn look alike, altered by CGI and make-up, this has been done in the video since she was and still is a iconic figure once known as the most beautiful women at the time. She is still known to link in with luxury and with an upper class status which means that it would appeal more with the upper class and lower class audience. To add on to this point the chocolate also is seen as a more expensive chocolate and therefore appeals more to the targeted audience. The camera quality and the style of the advert has very 60’s look to it.The style is very retro so it's both modern but still has a bit of an old look to it making it appeal to more audience. Also the colours are very saturated making it vibrant and adds in with the retro look. This makes the advert look effortless but still very elegant. Therefore the targeted audience would be people that have watched Audrey Hepburn which are at the age of late 20's to about 55. This is most likely going to appeal to women since Audrey Hepburn was an iconic figure with her fashion and lipstick.
Audrey Hepburn was an old actress which many look back on when they think about old films, therefore this old fashioned advert is fitting for her character also because she was an iconic figure more people would want to see the advert since she resembles luxury and elegance which is also shown by the galaxy chocolate. During the advert there is a close-up on Audrey Hepburn's lips which have bright red lipstick, the bright red lipstick really connotes elegance and desire and also most companies that produce food have red in their logo because it makes you want it which is used for the same reason here in the advert. during the advert there is also a lot of long shots to show off her fashion which will also appeal to the middle class female that aspire to look as elegant.
The tagline at the end says 'why have cotton when you have silk?' this is used to compare average chocolate with cotton which is cheap and low quality but galaxy chocolate which is high quality and expensive. Another comparison in the advert is the two shot of both the bus and the car which shows that the 'cotton' is the bus and the 'silk' is the sports car with the guy is in. When she leaves the bus and goes to sports she shows that she goes from cotton to silk. Also this tagline ever because Audrey Hepburn is a fashion icon and wore a lot of clothes that were elegant so writing about sulk and cotton is clever because that links in with her and her iconography.
![Picture](/uploads/1/1/1/5/111572555/published/download.jpg?1536129110)
OMO advert analysis
The historical period was very different to nowadays. In the 1950's there were a lot of stereotypical roles throughout, men were the breadwinners earning the money for the family by going to work while the women stayed at home and would cook and clean as that was their role. Nowadays women can work and men can cook and clean and visa versa, the stereotype has been subverted because the society doesn't accept that anymore unlike then. Also, to link in with historical context in the world wars while the men would fight the women would either make the artillery or help with other things like with the children's evacuees. The stereotype has changed since then. The women in the advertisement has a bob cut which was considered stylish in the 1950's and would therefore the women would be seen as good-looking and stylish and therefore would appeal to the audience more.Because being white showed superiority and women had the role of cleaning this would appeal the most to white women as they would relate to the poster more in relation to men or other races. Another stereotype during the 1950's was race, in the past race was a critical issue between black and white people; whites being more superior than blacks and therefore whites would appeal to the audience more than blacks and that's what's used in the OMO advertisement. This stereotype has been subverted black and white people are now equal and usually in adverts a variety of races would be used to appeal to a larger audience. Caucasians where also seen as wealthier as mostly they would have the money to shop therefore most pf the audience where Caucasian. You can tell by the style of the advertisement that it's old with the blue border at the top and the yellow text box, this could be seen as cringey and childish nowadays and this is due to a lack of advanced technology, the modern society now like a simple more basic look to adverts.
The historical period was very different to nowadays. In the 1950's there were a lot of stereotypical roles throughout, men were the breadwinners earning the money for the family by going to work while the women stayed at home and would cook and clean as that was their role. Nowadays women can work and men can cook and clean and visa versa, the stereotype has been subverted because the society doesn't accept that anymore unlike then. Also, to link in with historical context in the world wars while the men would fight the women would either make the artillery or help with other things like with the children's evacuees. The stereotype has changed since then. The women in the advertisement has a bob cut which was considered stylish in the 1950's and would therefore the women would be seen as good-looking and stylish and therefore would appeal to the audience more.Because being white showed superiority and women had the role of cleaning this would appeal the most to white women as they would relate to the poster more in relation to men or other races. Another stereotype during the 1950's was race, in the past race was a critical issue between black and white people; whites being more superior than blacks and therefore whites would appeal to the audience more than blacks and that's what's used in the OMO advertisement. This stereotype has been subverted black and white people are now equal and usually in adverts a variety of races would be used to appeal to a larger audience. Caucasians where also seen as wealthier as mostly they would have the money to shop therefore most pf the audience where Caucasian. You can tell by the style of the advertisement that it's old with the blue border at the top and the yellow text box, this could be seen as cringey and childish nowadays and this is due to a lack of advanced technology, the modern society now like a simple more basic look to adverts.
![Picture](/uploads/1/1/1/5/111572555/published/img-3123.jpg?250)
My own Advert